TECHNICAL PAPER SERIES
Authors: María Alejandra Gallardo; Germán Esteban Trujillo; Renato Ismael Jaramillo and José Luis Rodríguez
MAG & PARTNERS Consultores y Asesores GPCA S.A
e-mail: magallardo@magasesores.com
ABSTRACT: The proposal to strengthen the orchid value chain in Ecuador is based on a situational diagnosis based on a territorial development approach, identifying how all the actors interact to integrate the value chain, and the existing restrictions and strengths in the three provinces that are the subject of this study. Meanwhile, the gathering of information on productive initiatives already generated in the territory was complemented with a market study of orchid products, sub-products and services and their derivatives. At the same time, strategies were determined to improve the living conditions of local orchid producers through a business plan with their respective value proposition, commercialization, profitability and sustainable management of orchid production in these Amazonian areas. Considering that the implementation of a business plan also implies improving the capacities and empowerment of local producers, a strengthening plan is designed based on the situational diagnosis with a territorial approach that contributes to the implementation of endogenous strategies, taking advantage of the use of orchids to improve the economy of the families linked to this activity.
KEYWORDS: Orchids; conservation; sustainable management; in vitro propagation, productive chain, associativity, biotrade; Ecuador; Amazon; value chain; Napo; Morona Santiago; Zamora Chinchipe; orchid route; Bioamazon Project; Ministry of Environment and Water; biodiversity.
